What is Americana Music?
by Pete Knapp

When referring to it as a genre, "Americana" can be best explained as an amalgam of roots music fused by the confluence of the shared and varied traditions that categorically make up the American musical ethos; specifically those sounds that are merged from folk, country, rhythm & blues, rock & roll and other external influential styles. Americana is popularly referred to, especially in print, as "alt-country" or sometimes "alt.country". The genre is also referred to by many other names, including "insurgent country", "no depression", "rockabilly", "cowpunk", "progressive country", "regressive country", "roots rock", "twang core", "new americana", "cowpunk", "y'allternative", and many others. While some of these nomenclatures may seem derogatory or unintelligent, they capture the essence of what the New York Times considers "the coolest music scene today".

Americana, as defined by the Americana Music Association, is "American roots music based on the traditions of country. While the musical model can be traced back to the Elvis Presley marriage of 'hillbilly music' and R&B that birthed rock 'n roll, Americana as a radio format developed during the 1990's as a reaction to the highly polished sound that defined the mainstream music of that decade." Because of listener interest in the artists who do not fit as comfortably in the Country or Rock genres, a radio format called "Americana" has been developed by the Americana Music Association and reported by R&R. Born out of the "Triple A ", "Non-Commercial", "Country" and other varied formats, the Americana format is the sum of the parts that have showcased Americana music since its inception.

Some of the most significant artists in the genre are Johnny Cash, Gram Parsons, Lucinda Williams, Uncle Tupelo, BR549, Soloman Burke, Mavis Staples, John Prine, Rodney Crowell, The Band, Willie Nelson, Emmylou Harris, Elvis Presley, Steve Earle, Alison Krauss, June Carter Cash, The Blind Boys of Alabama, Radney Foster, Wilco, Jay Farrar, The Jayhawks, Jim Lauderdale, The Derailers, Loretta Lynn, Ryan Adams, Kelly Willis, Son Volt, Patty Griffin, Marty Stuart, Jay Boy Adams, Joe Ely, The Subdudes, Gurf Morlix, Jimmy LaFave, Neil Young, Bobby Bare, Chip Taylor and Carrie Rodriguez, The Greencards, Kathleen Edwards, Adrienne Young, Peter Case, Joan Osbourne, Sarah Borges, Sunny Sweeney, Old Crow Medicine Show, Doug Spartz, Holmes Brothers, Whiskeytown, Gillian Welch, Alejandro Escovedo, Golden Smog, Kendel Carson, Freakwater, The Gourds, Lyle Lovett, Ricky Scaggs, Bruce Hornsby, Eilen Jewell, Bill Kirchen, Amy LaVere, Blue Mountain, Hoots & Hellmouth, The Handsome Family, Vic Chessnutt, Ted Russell Kamp, J.J. Cale, Avett Brothers, Uncle Earl, Bob Dylan, Buddy Miller, Cord Lund, V-Roys, Dale Watson, Ruthie Foster, Tangletown, Cheri Knight, Southern Culture on the Skids, Guy Clark, Hackensaw Boys, Mindy Smith, Porter Wagoner, Stoll Vaughan, Robbie Fulks, Mary Chapin Carpenter, The Derailers, and thousands more.

Since 1996, Shut Eye Records & Agency has proudly evangelized the heroes and anti-heroes of Americana music to the masses through our radio promotions services, press services, and promotional compilation releases. Contact us here for more information regarding our services.

Americana artists and labels utilize our services over and over again because of our dedication to their projects. We never have more than one record a week going for adds at radio because every client deserves our complete attention. We always make sure our clients stay informed of their progress at individual stations and on the charts with professional weekly metrics and reports.

We track our promotions results via the Americana Music Association radio chart, the EuroAmericana chart, 3rd Coast Music Magazine's Freeform American Roots (FAR) chart, the Roots Music Report and its sub-charts, the FOLK DJ Radio Airplay Top 70, and with the individual stations. Thank you for visiting www.americanaradio.com.